HERA is a contemporary Seoul beauty brand
with a mission of paying close attention
to
the dynamic beauty of Seoul and reinterpreting
its key aspects to help customers find their
true selves and ultimately spread those
values across the world.
Hera Brand Beliefs
The core of HERA’s pursuit of beauty
lies within the authenticity of oneself.
The brand has sought to lead its generation,
offering fresh interpretation and boldly
experimenting
in its journey to evolve
the beauty of the SEOULISTA
in each and every way.
이 도시는 묻곤한다. 내가 어디까지 갈 수 있을지. 그 누구도 알
수 없어. 한계를 모르는 이 도시는 나를 닮았다. HERE.NOW.Myself.
HERA.
Seoulista
The key to the beauty of the SEOULISTA
is an optimistic and proactive attitude.
Keeping up with the fast-paced city,
the SEOULISTA is open to all possibilities and
impose
little limits to what they can achieve.
Such openness and flexibility allows
the SEOULISTA
to recreate their very
own version of elegance.
SEOUL BEAUTY
ROUTINE
With flexibility and solidity,
HERA’s routine serves to
discover beautiful
values
tailored for each individual.
From base products that enhance
authentic elegance, to makeup
products with diverse color spectrums and
easy
application.
HERA’s pursuit of beauty
lies within the expression of one’s true self.
![[sóulista]](/int/en/resource/image/library/brand_story_soulista_pc_int_240412.png)
![[sóulista]](/int/en/resource/image/library/brand_story_soulista_mo_int_240412.png)
